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TactoTek Adds Ex-Mercedes Technology Leader Hubert Bieder as Advisor

Bieder’s insights into automotive industries will accelerate IMSE featured solutions into newer automotive platforms.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

TactoTek announced that the company has engaged Hubert Bieder as a strategic advisor. Bieder, formerly the manager of smart materials at Mercedes-Benz AG, will participate in guiding TactoTek research and development activities for high-value use cases and streamlining the path from proof-of-concept to serial production for in-mold structural electronics (IMSE) solutions.

Bieder brings years of experience in identifying and qualifying new technologies like IMSE into Mercedes and enabling joint innovation with multiple parties. In more than 35 years in automotive research and development roles, Bieder has been a hands-on innovator. 

“TactoTek has been fortunate to have our IMS technology pushed very hard by many OEMs,” noted Jussi Harvela, TactoTek’s CEO, “that focuses our innovation and makes IMSE technology easier to adopt by our licensees and their customers, OEMs. We are very pleased to have Mr. Bieder now bringing his insights and drive as an advisor, a role in which his deep knowledge of IMSE technology and how to best align it with high-value market needs will benefit all IMSE solutions.”

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